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Hacker News Comments on
What Engineers Don't Know We Don't Know About Online Marketing

GoogleTechTalks · Youtube · 7 HN points · 0 HN comments
HN Theater has aggregated all Hacker News stories and comments that mention GoogleTechTalks's video "What Engineers Don't Know We Don't Know About Online Marketing".
Youtube Summary
Google Tech Talk (more info below)
September 13, 2011

Presented by Patrick McKenzie

ABSTRACT

Google is in the business of having some of the world's best engineers build systems which connect businesses to customers. Unfortunately, we engineers often don't understand our systems from the customer's point of view. This talk will address challenges businesses face in their online marketing, from the necessity of non-technical owners/staff implementing it to the disparity in needs between small and large businesses.

About the Speaker:

Patrick McKenzie was previously a systems engineer at a multinational Japanese company. He has since started his own business selling software and SaaS applications online, primarily to non-technical customers. He has been using AdWords since 2006.
HN Theater Rankings

Hacker News Stories and Comments

All the comments and stories posted to Hacker News that reference this video.
⬐
Sep 27, 2011 · 7 points, 1 comments · submitted by mullr
⬐ bks
I met Patrick at a conference recently where he did another presentation - I have only skimmed this one but ever time I skipped forward there was another excellent section. I pay attention not just for the technical but also the understanding that he has about customer interactions, pricing and the value of services.
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