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Erlang Factory 2014 - 10 Billion a Day,100 Milliseconds Per: Monitoring Real Time Bidding at AdRoll
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Feb 17, 2016
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zenlikethat on
Go 1.6 is Released
I agree Erlang is probably not the correct fit for the average startup, but for some areas it is essentially unparalleled (and businesses have had great success with it). Consider the online advertising industry, for instance -- in order to guarantee the kind of uptime and debuggability that real-time bidding and decision making on ads requires, Erlang is an excellent choice (cf. https://www.youtube.com/watch?v=qURhXHbxbDU).
⬐ pooooglesGo is great for RTB as well. Easy concurrency that scales very well. Anecdotally it seems a lot easier to hire for than Erlang/functional languages.⬐ davidwIf it's just concurrency and scaling, things are a toss-up. Where Erlang really comes into its own are all the fault tolerant and distributed things that Erlang adds, like the supervision tree.
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⬐ troutwineThis is the talk I gave at Erlang Factory SF Bay Area 2014 yesterday on the instrumentation work I've been doing at AdRoll. It's Erlang focused, at least in part, but I intended it to contain more generally applicable, hard-won lessons/thoughts.The slides are here if video isn't your thing: http://www.slideshare.net/BrianTroutwine1/10-billion-a-day-1...