Hacker News Comments on "This Week in Startups - Phil Libin, founder of Evernote.com" This Week In Startups Youtube Video

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Hacker News Comments on
This Week in Startups - Phil Libin, founder of Evernote.com

This Week In Startups · Youtube · 9 HN points · 0 HN comments

HN Theater has aggregated all Hacker News stories and comments that mention This Week In Startups's video "This Week in Startups - Phil Libin, founder of Evernote.com".

Youtube Summary

Fresh off our 100th episode. This week via Skype Phil Libin, founder of Evernote.com joins us. More priceless advice is dispensed on Ask Jason and the lovely Kathy Choi gives us the latest in Startup and Investment news.

Background On Phil Libin and Evernote

About Phil

* Became CEO of Evernote in May 2007
* Previously was founder and president of Core Street, Ltd. (acquired by ActivIdentity for $20M in Dec. 2009)
* Before that, was founder and CEO of Engine 5, a Boston-based software development company (acquired by Vignette Corp. for $26M in 2000)

About Evernote

* Designed to help users capture everything from both the physical and digital worlds, then store and organize it
* Service officially launched in 2008
* Free version was designed as the primary model; most people who upgrade to premium ($5) say they are doing so because they love the product
* In 2008, came within 15 minutes of deciding to shut down the company; fundraising was very difficult in the early years
* Had 5 million users by Nov. 2010
* Investors include: Sequoia Capital (series C, $20M), Morgenthaler Ventures, Troika Dialog, and DOCOMO Capital (all series B, total of $10M)
* Has raised $45.5M total
* Ritescript, a division of Evernote, products include ritePen (handwriting recognition), riteForm (software dev tool for handwriting recognition) and riteShape (software dev tool for shape and chart recognition)

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Hacker News Stories and Comments

All the comments and stories posted to Hacker News that reference this video.

Evernote honestly explains their absurd freemium conversion rate

⬐

Dec 16, 2010 · 9 points, 5 comments · submitted by jasonmcalacanis

In this video the founder of @evernote goes open kimono on conversion rates.
3% overall only .5% in the first month 2.5 years in over 20% pay
Amazingly honest discussion from a $10M freemium business.

⬐ jaykz52
Every time I turn my back on freemium, something makes me turn my head again..

⬐ jasonmcalacanis
In this video the founder of @evernote goes open kimono on conversion rates.
3% overall only .5% in the first month 2.5 years in over 20% pay
Amazingly honest discussion from a $10M freemium business.

⬐ jdorfman
Great product (I use it daily), very glad they didn't jump into the dead pool. Any one else use Evernote here?

⬐ None
None

⬐ RCZAR
sounds like a pretty rad place to work

⬐ moali8
WOW!! The information in this interview is priceless!!

⬐ MyNinja
It's a great tool. Tried to get my former boss into it, and failed. Any suggestions for bringing those resistent to change over to the dark side?

⬐ proselike
Amazing that someone so successful could be so open and honest. Fantastic interview!

⬐ markjeffrey
I love it when someone explains the witchcraft that makes their company go.

⬐ markjeffrey
I love it when someone explains the witchcraft that makes their company go.

⬐ zepfool
Been seeing some great interviews coming out of #TWIST lately - keep it up!

⬐ dsilvarego
keem 'em coming!

⬐ None
None

⬐ jonathanjaeger
The perfect implementation of freemium for a product people love. Of course if your product is not good, you can't think long-term like this. Lesson is: make a great product, then think for the long run in terms of your business model.

Hacker News Comments on This Week in Startups - Phil Libin, founder of Evernote.com

Hacker News Stories and Comments

Hacker News Comments on
This Week in Startups - Phil Libin, founder of Evernote.com