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I appreciate you saying this, I felt the same way. I was delighted when Apple started selling privacy hard, and hoped it would persist. Their "Mind your own business" [1] ad was a delight - only 2 months ago. Now my question is, which of the annoying characters in the ad is Apple?

[1] https://www.youtube.com/watch?v=8w4qPUSG17Y

⬐ rossjudson

So few people realize this!

Say, what is Apple's advertising policy? Hmm. It looks very familiar, doesn't it?

https://support.apple.com/en-us/HT205223

You're basically describing Apple's latest privacy ad https://www.youtube.com/watch?v=8w4qPUSG17Y

‘Can I get a lick of your ice-cream’. Their ads have gotten good all of a sudden again (the irony of that being the whole ad is to stop other ads).

https://youtu.be/8w4qPUSG17Y

⬐ historyloop

I don't care much about tracking, but this ad is very effective. It's kinda dishonest about what tracking is (it's not bunch of people making job and purchase decisions for you, come on). But effective.

⬐ pseudalopex

No one made any decision for the main character. A shop employee recommended an anti itch cream. It looked like he asked her to. The others snooped and gave out his information.

⬐ historyloop

And they also took all the space on the sofa, which is the primary reason why I ban tracking cookies. /s

⬐ stjo

I found the add extremely thoughtful in its use of imagery. The guy "helping" the protagonist by giving his personal information to the taxi driver is a clever way to demonstrate how convenience is not always better than privacy. The lady giving him a toothpaste in the store too.

I see quite a few reference to popular companies that have a great deal of privacy drama problems and Apple is capitalising on it.

⬐ bqkJoKocJz9jz

I'm still bothered by how excited they were to role out the exposure notification API.

https://developer.apple.com/documentation/exposurenotificati...

⬐ flemhans

What's the issue with the API?

⬐ evgen

It will be interesting to watch Apple lean hard into privacy as a feature. It is a smart play given their position in the market, and fits the current zeitgeist but it does seem to set a bar that Apple is going to have to clear going forward. People like privacy, but if Apple is perceived to be acting hypocritically (as in we should watch what is done with iAds and app store advertising) then it could really come back to bite them.

⬐ ksec

At least this is the first time Apple spell it out clearly, which they did not in all of their previous message and PR pieces.

App Tracking Transparency lets you control which apps are allowed to track your activity across other companies’ apps and websites.

Previously they only simplify it to tracking.

I am giving Tim Cook some benefits of doubt although I think he is also part of the problem. But current Apple's PR team has some serious issues.