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The TANDBERG Way - Olve Maudal

NDC Conferences · Youtube · 47 HN points · 0 HN comments
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Youtube Summary
Tandberg Telecom, also known as just TANDBERG - the videoconferencing company - was a very successful organization started from scratch around 1990 and then, during the next two decades, effectively competing and systematically outperforming all other market players in the videoconferencing industry.

By 2010, TANDBERG was a billion dollar business with a 50% marketshare and 1700 employees worldwide. In April 2010, TANDBERG was aquired by the american tech behemoth Cisco Systems for 19 billion norwegian kroners (3.3 billion USD).

TANDBERG (1990-2010) was a legendary success that deserves to be praised and studied. TANDBERG was characterized by a unique organization culture, a fantastic sales force, very competent and charismatic leadership, but perhaps first of all, it had an engineering team that was able to churn out spectacular and successful products.



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Sep 22, 2019 · 47 points, 3 comments · submitted by rspivak
anordal
Wow, this explains a thing or two … I happen to work for one of those spin-offs he didn't mention (Appear TV).

I've never seen it written as a list like this, but it made me nod a lot. We have changed in some ways, but I feel the basic spirit lives on at Lysaker.

The best parts of this till-now unwritten culture is also something we strive for, in one way or another. Take communication: A colleague and I are going to hold a technical meetup … some time next month, but we won't reveal the theme yet.

pgt
Fantastic talk! Key engineering takeaways from The TANDBERG Way - principles for effective product development that built TANDBERG to be acquired by Cisco for $3.3bn:

  - Embrace chaos. Continuously observer and adapt, because you can't plan far ahead in a complex world.
  - Celebrate the whole organisation, not individuals or teams. Celebrate when things are tough (before launch), not after launch.
  - Engineering and sales focused. Aim for 90% "productives" vs 10% "non-productives".
  - Beware the Observer Effect: observing knowledge work disturbs it. Coders are more likely to add code than delete code while being observed, or to just think for 30 minutes.
  - Introduce slack (as in free time, not the chat app) to do things right. You can't be agile and responsive without slack.
  - Communication over documentation. Make the customer pay for documentation.
  - Beware the Sinclair Effect. Don't talk about upcoming products, or people won't buy what you have on offer.
  - Focus on execution. Ban innovation hackathons. When your ability to innovate exceeds your ability to execute, focus only on execution.
  - No time writing or detailed cost control. Specify working hours and holiday times and then let the employees take care of it.
Full list of principles @ 51:00. Book recommendations @ 18:58.
tlb
> Celebrate when things are tough (before launch), not after launch

This is contrarian advice, but I can imagine why it might work. Can anyone share more experience with celebrating before/after launches?

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