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The Great British Fake Off | Quick D

Captain Disillusion · Youtube · 48 HN points · 2 HN comments
HN Theater has aggregated all Hacker News stories and comments that mention Captain Disillusion's video "The Great British Fake Off | Quick D".
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Please consider supporting my work on http://www.patreon.com/CaptainDisillusion

Captain Disillusion investigates a case of trademark-based VFX shenanigans.
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This Captain Disillution video shows the lengths the producers went to apply that title change to the show

https://www.youtube.com/watch?v=2OEwbocwYF8

I enjoy this example from television, a name change for a popular baking show when it was brought to the USA led to editing the logo on a glass plate in many shots.

https://www.youtube.com/watch?v=2OEwbocwYF8

Dec 25, 2021 · 48 points, 7 comments · submitted by anonymfus
Apocryphon
Delightful, but also a sober reminder of the existence of the vast consumer industrial complex of monoliths like General Mills, Nestlé, Procter & Gamble, etc. who own so much of our day to day existence.
chrisseaton
How is it possible to trademark such a generic phrase as 'bake-off'?
simonblack
Or Windows?
gallego2007
Touché.
chrisseaton
I don’t think that’s as generic. It’s be like trademarking ‘operating system’ when everyone’s been using operating systems for years.
blueboo
Indeed. So easy to forget that house holes have only been called “windows” since the term became popular in the 90s.
chrisseaton
Not sure why you’re feeling the need to be sarcastic?

It’s fine to use generic words in trademarks, but generally not generic words from the domain the trademark is being registered in. So you can trademark ‘apple’ in the domain of computers, but not in the domain of fruit. And you can register ‘windows’ in the domain of operating systems but not in the domain of construction.

‘Bake-off’ is a generic baking term registered in the domain of baking, which is odd.

(Lots of operating system desktop environments have ‘windows’ as a concept but it wasn’t as commonly known at the time.)

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