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No Rules Rules: Netflix and the Culture of Reinvention

Reed Hastings, Erin Meyer · 1 HN comments
HN Books has aggregated all Hacker News stories and comments that mention "No Rules Rules: Netflix and the Culture of Reinvention" by Reed Hastings, Erin Meyer.
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Amazon Summary
The New York Times bestseller Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed. Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrel­evant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world. Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.
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May 19, 2021 · peterthehacker on Fierce Nerds
The “fierce nerd” sounds a lot like what Reed Hastings (Netflix, Founder) calls “brilliant jerks.” To quote his recent book:

> Sometimes really talented people have heard for so long how great they are, they begin to feel they really are better than everybody else. They might smirk at ideas they find unintelligent, roll their eyes when people are inarticulate, and insult those they feel are less gifted then they are.

At Netflix, they say “no brilliant jerks” because they will “rip your organization apart from the inside”.[0]

A lot of this sounds like justification for a brilliant jerk’s behavior. While it’s tempting to take the “fierce nerd” badge and wear it proudly, ferocity can turn into jerkiness pretty quickly.

[0] https://www.amazon.com/No-Rules-Netflix-Culture-Reinvention/...

mkoubaa
We're not talking about people who disrespect waitresses.

fierce =/= jerk. There are many well intentioned nerds who try their best to be considerate and kind that can't help but be impatient in technical discussions. Some organizations don't tolerate that and some do, and those who do are at a natural advantage.

peterthehacker
> We're not talking about people who disrespect waitresses

Right, we’re not. We’re referring to behavior in the workplace.

> There are many well intentioned nerds who try their best to be considerate and kind that can't help but be impatient in technical discussions.

This is true, but I don’t think that accurately describes pg’s definition of a “fierce nerd” in the article. Also, Netflix would probably still classify someone like this as a “brilliant jerk”. Maybe they would give this nerd a chance to change their behavior, since it’s unintentional.

> Some organizations don't tolerate that and some do, and those who do are at a natural advantage.

These days, no one could confidently make the claim that Netflix has a “natural disadvantage” in this respect. They have the strongest technology in their market and have no lack of talent in any of their technical departments.

Companies that win have top talent, but this talent needs to be able to work with the team effectively. Whether you want to use the term “jerk” or “fierce”, if a team member is being disrespectful to other team members then the team breaks down.

mkoubaa
I completely agree with you. I just think the norms around what makes someone a jerk aren't universal.
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