Hacker News Comments on
What Sticks: Why Most Advertising Fails and How to Guarantee yours Succeeds
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HN Books has aggregated all Hacker News stories and comments that mention "What Sticks: Why Most Advertising Fails and How to Guarantee yours Succeeds" by Rex Briggs.
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Jul 28, 2021
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mindcrime on
Ask HN: Good Book on Branding?
A couple that might be worth considering:https://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007...
https://www.amazon.com/Positioning-Battle-Your-Mind-Annivers...
https://www.amazon.com/Differentiate-Die-Survival-Killer-Com...
https://www.amazon.com/What-Sticks-Advertising-Guarantee-Suc...
https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/14...
⬐ wellthisisgreatThank you! How did you like 22 immutable laws? I saw it recommended elsewhere too.⬐ mindcrimeIt's been a while (several years) since I read it, so my memory of specifics is kinda fuzzy. But I recall a generally favorable impression of it. Enough that I'll probably go back and re-read it at some point.