Hacker News Comments on
Traction: How Any Startup Can Achieve Explosive Customer Growth
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All the comments and stories posted to Hacker News that reference this book.Wax helps you systematically find and implement strategies that grow your company. The system is based on the book Traction[0] by Gabriel Weinberg (founder & CEO of DuckDuckGo) and Justin Mares (founder of Kettle & Fire and Perfect Keto). Wax guides you thru process of testing growth channels to find what works for your company. We also offer a "done for you service" where a contractor will execute the the strategies for you.0 - https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu...
⬐ fzilSo I signed up on your website, and the confirmation email it sent me doesn't work. The link goes to localhost:8080.⬐ mritchie712fixed! please try again.⬐ phalangionWell, they did say it was for hackers.⬐ mritchie712fixed! please try again.⬐ smnplkyep, you need to gain access to his LAN first
> "Anyone--founders, managers, and executives--trying to break through to new customers can use this smart, ambitious book." -- Eric Ries> https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu...
I enjoyed Traction https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu...It's written by the founder of DuckDuckGo and he talks through all the different potential marketing channels and how to choose what's best for your company.
I thought it was pretty actionable and there wasn't much "fluff".
⬐ murph37I've heard this one brought up before, but I've never read it. I didn't realize it was the founder of DuckDuckGo either so that's pretty cool. I'll add it to the list!
There is a good book on this called “Traction” by Gabriel Weinberg (the founder of DuckDuckGo) where he outlines 19 “channels” for getting traction [1]. I’ve also seen the guy from FPU [2] do a good job at extending this list.Also, why is nobody focusing on unsuccessful “growth strategies”? I’ve often learned more from people who failed at something and told me 10 things to be aware of vs. someone who succeeded and didn’t recognize the role luck played in their success.
[1] https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu...
⬐ growthunterUnsuccessful "growth strategies"? I will look into that !
Everything by Patio11 [0]. Traction by Gabriel Weinberg [1]. Also, see IndieHackers community [2] if you are interested bootstrapping.[0] https://news.ycombinator.com/threads?id=patio11
[1] https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu...
This is the one that's usually recommended here. It's a great book! https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu...
Have you read the book Traction yet? It provides a very usable growth framework. More importantly, It also allows you to start thinking of marketing as a testable iterative process, and this simple change in mindset can do wonders for the engineer/hacker.https://www.amazon.com/gp/product/1591848369/ref=as_li_tl?ie...
The website that goes along with the book https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu...
There are tons of different ways to market your side project and what works for someone else may not work for you, of course.I think it really just comes down to where your potential customers may be hanging out / searching. For my side project, I've had decent success responding to posts/questions on sites like Quora, where someone is looking for exactly what you offer. It's free too (besides for your time!).
The book Traction (https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu...) gives a pretty solid overview of different marketing methods/strategies.
⬐ max0563That is a very good idea. The side project I am working on does serve a very specific function, so I may try taking this route. Now, do you answer old questions, or do you find new ones and answer those?⬐ shaneclevelandTapping into an existing, niche community seems to be a pretty common and successful method. Does your project help solve a common problem for a narrowly defined group of people? If so, is there a forum where this problem is commonly discussed? Become a helpful member of this community. Ask and answer questions there without only constantly pushing your project in a spammy way.