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Thinking with type: A Critical Guide for Designers, Writers, Editors, & Students

Ellen Lupton · 4 HN comments
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Amazon Summary
" Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."— I Love Typography The best-selling Thinking with Type in a revised and expanded second edition: Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them. This revised edition includes forty-eight pages of new content with the latest information on: • style sheets for print and the web • the use of ornaments and captions • lining and non-lining numerals • the use of small caps and enlarged capitals • mixing typefaces • font formats and font licensing Plus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations. Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively.
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For the web/mobile one of the most fundamental aspects of design is typography, study it, I recommend this book. Also it will teach you to diagram and grids, your design will improve a lot with that.

http://www.amazon.com/Thinking-Type-2nd-revised-expanded/dp/...

For those interested in typography, while I found blog posts helpful in teaching myself, if you really want to understand, I recommend reading one of the canonical texts depending on your particular interest. Typography is a deep field with a lot to know before you can really know what you're doing.

The Elements of Typographical Style is a beautiful book and an elegant, literary introduction and guide: http://www.amazon.com/gp/product/0881792063/ref=as_li_qf_sp_...

Thinking with Type is full of contemporary examples to give you new ideas: http://www.amazon.com/gp/product/1568989695/ref=as_li_qf_sp_...

Ruder's Typographie is the book that established modern typography and is the de fact guide to modernist typography: http://www.amazon.com/gp/product/3721200438/ref=as_li_qf_sp_...

As an introduction to typography, I also recommend watching Helvetica: http://www.amazon.com/gp/product/B002RIOGI0/ref=as_li_qf_sp_... – it will give you a personal perspective on different philosophies of choice of type-face

For that matter, the same goes for color theory.

Here's a nice introduction to color in general from the Adobe website: http://www.adobe.com/products/adobemag/archive/pdfs/9611febf...

The Wikipedia entry is worth reading: http://en.wikipedia.org/wiki/Color

Kandinsky's Concerning the Spiritual in Art is a beautiful manifesto on art, but contains a very interesting theory of color: http://www.amazon.com/gp/product/1619491532/ref=as_li_qf_sp_...

Itten's The Elements of Color is the classic text on color: http://www.amazon.com/gp/product/0471289299/ref=as_li_qf_sp_...

Albers' Interaction of Color will teach you that colors are no absolute reference ponts – they interact with each other to create all sorts of effects (this text pairs well with the Kandinsky): http://www.amazon.com/gp/product/0300018460/ref=as_li_qf_sp_...

To get really deep into color, check out the IESNA handbook: http://www.ies.org/handbook/

All this is not to obviate OP's impetus to write posts on these topics. Blog posts are crucial as introductions and I find tend to work better as references than books, which tend to be overwhelming and ignored in this digital age. But if you want to go deeper, these are my favorite references after moderately exhaustive research.

I'd also highly recommend Thinking With Type. It's a very quick read (as most of the book is visual) and gives you a great foundation for understanding and designing with typography.

http://www.amazon.com/Thinking-Type-2nd-revised-expanded/dp/...

Go read Thinking with Type by Ellen Lupton http://www.amazon.com/Thinking-Type-2nd-revised-expanded/dp/...

Then go and get a Typekit account http://typekit.com/ and start experimenting.

Good design (any kind of design, not just web design) requires time and iteration. It's a skill, you have to practise it.

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