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Badass: Making Users Awesome

Kathy Sierra · 6 HN comments
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Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support— everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
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On a related topic, I found the Badass users book to be very insightful and practical: https://www.amazon.com/Badass-Making-Awesome-Kathy-Sierra/dp...
I don't know any courses personally. But highly recommend the book Badass by Kathy Sierra[1]. It won't necessarily tell you everything you need to know about product management. But it will tell you what you need to about really creating good product. Which is the core of the product management skill set.

Everything else that you build into the skill set will be built around this. So definitely worth starting with.

[1] - Kathy Sierra "Badass" https://www.amazon.com/Badass-Making-Awesome-Kathy-Sierra/dp...

PEOPLEgetoff
Thanks! I see that it has a lot of positive reviews. I will definitely order a copy.
Agreed, this seems to be written as marketing first, education second. Good content marketing puts the priority on learning first. If the Bit folks are reading this and interested in improving, I suggest reading Kathy Sierra's book and watching her talks.

https://www.amazon.com/Badass-Making-Awesome-Kathy-Sierra/dp...

https://www.youtube.com/watch?v=r4dNaflEgP4

This article doesn't mention Kathy Sierra, but as someone who has worked on User Onboard with Samuel, I know he'd want to give her some of the credit. https://www.amazon.com/Badass-Making-Awesome-Kathy-Sierra/dp...
Badass: Making Users Awesome by Kathy Sierra

http://www.amazon.com/Badass-Making-Awesome-Kathy-Sierra/dp/...

kpgrio
Thanks for sharing, that looks like pretty cool book to read and recently published too :)
In case you were not aware, Kathy Sierra has a new book!

http://www.amazon.com/Badass-Making-Awesome-Kathy-Sierra/dp/...

tomjen3
Not available on the Kindle?

How is that making your users awesome?

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