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Inspired: How To Create Products Customers Love

Marty Cagan · 5 HN comments
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Why do some products make the leap to greatness while others do not? Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it s not worth building anything. - How do you decide which product opportunities to pursue? - How do you get evidence that the product you are going to ask your engineering team to build will be successful? - How do you identify the minimal possible product that will be successful? - How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more? - How can you adapt Agile methods for commercial product environments? Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. You will find that there s a very big difference between how the very best companies create products and all the rest.
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Former PM here. The Product & Project management jobs vary tremendously by company, and even within a company. Your best bet is to reach out to people who've had similar jobs in the same company and ask them for advice.

That said, I highly recommend The Innovator's Dilemma[0] and Inspired: How to Create Products Customers Love[1]

[0]: http://www.amazon.com/The-Innovators-Dilemma-Technologies-Ma... [1]: http://www.amazon.com/Inspired-Create-Products-Customers-Lov...

I read this one: http://www.amazon.com/Inspired-Create-Products-Customers-Lov...

Inspired: How To Create Products Customers Love by Marty Cagan

It's short, well written and covers several visions (product, engineering, etc).

rasoom
Thanks for the recommendation
I'll answer this, but, honestly, there are a lot of ways. Here's two paths.

//-- //

1. The traditional path

Product management is generally a role that you should take after you have some professional development under you belt. The best product managers I've met were at one time in the engineering/development pit.

That said, the simplest way is to get a job doing design/programming and make sure your employer knows that you'd like to move in that direction and agree that you'll be there in X years. Shadow and work with the PM's at the company.

If they don't move you in to a PM in the time, you can look elsewhere and with a few years of development under your belt you'd have a better chance of getting the management hire.

The key is that you make sure whatever you do, you show leadership and the fact that you're a self-starter.

//--//

2. The startup path

Go work (found) a startup and basically act as the project manager. If the org grows (which is a big if) you'll slowly become that role and hire people around you. If not, you'll have to try again. It's more risky but potentially could get you to a PM role faster.

In the end, I'd recommend you pick up Marty Cagan's "Inspired" http://www.amazon.com/Inspired-Create-Products-Customers-Lov... -- it discusses product management in much more detail.

To add a few that span outside entrepreneurship, but are of course very valuable to entrepreneurs:

Inspired: How To Create Products Customers Love (http://www.amazon.com/Inspired-Create-Products-Customers-Lov...) - The best if not only required reading for product management

Peopleware (http://www.amazon.com/Peopleware-Productive-Projects-Teams-S...) - Great read on managing and understanding people as it relates to organizations

Managing Humans (http://www.amazon.com/Managing-Humans-Humorous-Software-Engi...) - Obviously on management, you can read much on this http://randsinrepose.com/, though the book does a great job of consolidating it

jevanish
Great call on Inspired. Hands down the best Product book out there...haven't heard any others even in the conversation.
You should check out Inspired - How to create products customer love by Marty Cagan. I found it extremely concise and useful.

http://www.amazon.com/Inspired-Create-Products-Customers-Lov...

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