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The Interface: IBM and the Transformation of Corporate Design, 1945–1976 (A Quadrant Book)

John Harwood · 2 HN comments
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Amazon Summary
" In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM’s corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed—a story told in full for the first time in John Harwood’s The Interface —remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. IBM’s program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Rand, George Nelson, and Edgar Kaufmann Jr. The Interface offers a detailed account of the key role these designers played in shaping both the computer and the multinational corporation. Harwood describes a surprising inverse effect: the influence of computer and corporation on the theory and practice of design. Here we see how, in the period stretching from the “invention” of the computer during World War II to the appearance of the personal computer in the mid-1970s, disciplines once well outside the realm of architectural design—information and management theory, cybernetics, ergonomics, computer science—became integral aspects of design. As the first critical history of the industrial design of the computer, of Eliot Noyes’s career, and of some of the most important work of the Office of Charles and Ray Eames, The Interface supplies a crucial chapter in the story of architecture and design in postwar America—and an invaluable perspective on the computer and corporate cultures of today. "
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Here's a list of all design books that I give to new hires:

Branded Interactions: Creating the Digital Experience - (https://www.amazon.com/Branded-Interactions-Creating-Digital...)

The Visual Display of Quantitative Information - https://www.amazon.com/Visual-Display-Quantitative-Informati...

Universal Principles of Design - https://www.amazon.com/Universal-Principles-Design-Revised-U...

The Interface: IBM and the Transformation of Corporate Design, 1945-1976 - https://www.amazon.com/Interface-Transformation-Corporate-19...

Multiple Signatures: On Designers, Authors, Readers and Users - https://www.amazon.com/Multiple-Signatures-Designers-Authors...

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation - https://www.amazon.com/Change-Design-Transforms-Organization...

Thoughts on Design - https://www.amazon.com/Thoughts-Design-Paul-Rand/dp/08118754...

Notes on the Synthesis of Form - https://www.amazon.com/Notes-Synthesis-Form-Harvard-Paperbac...

..and a list of ones I'm considering adding:

Unflattening - https://www.amazon.com/gp/product/0674744438/ref=oh_aui_deta...

Creative Confidence: Unleashing the Creative Potential Within Us All - https://www.amazon.com/gp/product/038534936X/ref=oh_aui_deta...

The Design Method - https://www.amazon.com/gp/product/0321928849/ref=oh_aui_deta...

Product Design for the Web: Principles of Designing and Releasing Web Products- https://www.amazon.com/gp/product/0321929039/ref=oh_aui_deta...

The footnotes in this article are fantastic.

I used the inflation calculator [1] to convert 1960s prices to today's dollars:

- Rental price: ~$20,000 / month

- Purchase price: ~$1,000,000 (yes, a million dollars).

So what you're looking at is what used to be a million dollar computer. You could buy a car for every month you pay to use this machine, so you better had really useful programming ideas or it's back to pen & paper :)

As the author points out, this was considered the model T of computers because of how affordable it was compared to what sold before.

The attention to detail is tremendous.

I never paid much attention to the design of old IBM mainframes, but now I can see how profoundly it influenced our perception of computing. I love the author's phrase "inherent drama of computing." and how it became a trope. The IBM industrial design book [2] he recommends is now going on my to-read list..

[1] http://www.usinflationcalculator.com/

[2] The Interface: IBM and the Transformation of Corporate Design http://www.amazon.com/gp/product/0816670390/ref=as_li_tl?ie=...

kens
I'm glad someone reads my footnotes :-). About the rentals - most customers rented instead of buying. This had a huge effect on computer companies. Starting a competitor was extremely capital intensive since you had to build the computers up front and then you got revenue monthly, rather than from big sales. Rentals also made IBM conservative since they didn't want to introduce a new machine that would obsolete all the old ones they were still renting out.

As for the design book, I only recommend it about 50% - it has a lot of academic theory that HN readers may find uninteresting. It also goes into great detail of the architecture of IBM buildings. Not to discourage you but just set expectations.

CamperBob2
Just curious, what's the MTBF of those two machines at the museum? Hard to believe those those germanium transistors aren't all leaky as heck by now.
kens
There's always something to repair - the 1401 restoration team (consisting of retired IBM engineers) is at the museum every Monday doing maintenance. The computers work most of the time, but the card readers take a lot of adjustment and they are still trying to get all the tape drives operational.

One nice thing about the 1401 is the gates swing open for easy access to the circuitry for hardware debugging. This picture from Wikipedia shows what debugging looks like, with an oscilloscope hooked up to the 1401: https://en.wikipedia.org/wiki/IBM_1401#/media/File:IBM_1401_...

The museum has a cabinet full of SMS cards, so if they find a problem, in most cases they can swap out the bad card. The card can then be fixed, usually by replacing the bad transistor.

At the start, fixing all the bad transistors was a huge problem, which is why it took the restoration team 10 years to get the 1401 running. The German machine in particular was a problem because it had been stored in an unheated garage for a decade, so there was a lot of corrosion. Some of the transistors would literally fall apart if you touched them. (This is what I'm told - I wasn't part of the restoration.) The other complication with the German machine is it included the "overlap" feature, which allowed overlapping of reading, punching, and computation for increased performance. A nice feature, but it made it much, much harder to figure out what was wrong.

Shivetya
We employ z, i, and p, series systems from IBM currently. The biggest costs these days have become licensing software and site costs; power, cooling, site to site comm, and space. The number of languages used across all platforms is varied and well represented. There will always be a lot of business use for large hardware and even languages I thought long past their prime have had enough enhancements they blend the best of the old coding with the newest.
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