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Paul Rand (DESIGN)

Steven Heller · 3 HN comments
HN Books has aggregated all Hacker News stories and comments that mention "Paul Rand (DESIGN)" by Steven Heller.
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Amazon Summary
Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language.
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If you’re new to Paul Rand, there is a very good book on his work:

Paul Rand https://www.amazon.com/dp/0714839949/ref=cm_sw_r_cp_api_4GO2...

Paul Rand was different than many logo designers, in that he just presented a single solution, rather than letting the client pick from several. He worked out what he thought was right, and that's what you were going to get.

This is a pretty good book about Paul Rand, for the curious: http://www.amazon.com/Paul-Rand-Steven-Heller/dp/0714839949/

ics
And for a book by Paul Rand, I would recommend A Designer's Art if you can find it.

http://www.amazon.com/Paul-Rand-A-Designer%60s-Art/dp/030008...

Go to art school, like I did. Hahahah. No, I'm kidding, don't. But do become educated about the past. Buy some books. I recommend starting with Paul Rand http://www.amazon.com/Paul-Rand-Steven-Heller/dp/0714839949 I love that book. I'll never let go of my copy.

The most important thing is not to focus too much on current trends. They're mostly bullshit that will be forgotten fast. The reason I say study the past is because everything old that has been documented is actually worth studying. It's "stood the test of time," if you will.

I think a lot of designers today focus too much on what's happening NOW, reading today's blogs and knowing the trends and whatever. So they go make things with an extremely narrow perspective and think they're designing when really they're retracing the only thing they know.

People don't know nearly enough on say, 50's modernism. Or the Bauhaus aesthetic. Watch the Eameses' films. Know the greats. Respect them. Broaden your awareness. Graphic design was huge before computers.

Then apply the broad ideas you absorb from that to the medium you're working in. That's my advice. There's no Stack Overflow for design. It doesn't work the same way as programming. You're not going to become a good designer by visiting websites.

jwarren
Brilliant advice here. I often see similar questions about photography, and the advice given always centres around learning technical things about your camera or photoshop. Nobody ever mentions looking at photographs, visiting exhibitions, talking to artists, finding peer groups, learning about history, etc etc etc.

You do need to combine this broadening and growing education of taste with a technical understanding of simplicity and communication. Understand that design is essentially just communication. Realise that you may have to start doing extra, even "wasteful" work, in order to prioritise ease and pleasure of use. This seems to be an upsetting idea to many developers, but I adore it. What's better feedback of your interface/design/object than someone saying "of course that's how it works"?

nicholjs
Thanks for the advice.

On Stack Overflow: I understand that design is a different ballgame than code. However, a Q&A site geared towards helping with the tools of the trade (photoshop, illustrator) might be useful, right?

rolleiflex
It would be, in learning tools. As a designer, it took even me a while to see the design as a separate concept from the means to invoke it—it's a very easy mistake to make, and it renders you completely blind to the slant of the particular proverbial hammer you're using. One way to get over this is to use many tools, the other, experience in many mediums; but neither can be gained without time spent. The only way to get better at design is to design, preferably in many projects, in many disciplines.
artursapek
Exactly. OP, by all means learn the tools available today; you'll never be commissioned to paint a website in gouache. Just beware: it's easy to get locked in to using Illustrator and only ever coming up with things you can make in Illustrator, for example. That makes for a shitty designer.

Nothing wrong with gouache though, in fact you can learn a lot about color just messing around with some paint for a while. A lot more than you'll learn from pixels.

My advice in a nutshell: play with a lot of different mediums and look at a lot of different work if you really care about being a designer.

tansey
> There's no Stack Overflow for design.

There are actually two stack exchange sites for design:

- http://ux.stackexchange.com/

- http://graphicdesign.stackexchange.com

I've used both and found them very useful.

> It doesn't work the same way as programming. You're not going to become a good designer by visiting websites.

No one becomes a solid programmer by visiting websites either. It's about practice with a focused effort on improving, just like any other skill. I would be amazed if design were any different.

artursapek
I'm aware of those, I've been to both. I agree that ux.stackexchange has something to offer. graphicdesign.stackexchange is basically an Adobe support site.

Programming problems are much easier to solve with a Google search. In programming, the state of the art is the most important state. Nobody really reads or studies historical code from obsolete technology. Sure, there are things you won't learn without a good mentor or teacher.

My intention wasn't to claim you can become a good programmer by visiting websites, I was just trying to express that learning design is a much more offline experience, and OP was asking for websites he should visit.

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