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The second part of your need is interesting. I'm being a bit generic but to speak with CEOs, it would greatly help to know about strategy and competition. It's a loaded term and here's what I would recommend:

1. Michael Porter's Competitive Advantage [0] or Understanding Michael Porter [1]

2. One of the things that really applies well to tech businesses has been Platform Business Model. This book [2] is a good starting point

3. The Lean startup [3] and Hacking Growth [4] round up the tech books that I have benefited from.

3b. Warren Buffet's letters are a classic to learn about businesses and help when you are dealing with CXOs.

4. With these basics in place, I would recommend Stratecherry - the blog and Economist for keeping up with the current developments in the field.

Good luck!

[0] https://www.amazon.com.au/Competitive-Advantage-Creating-Sus...

[1] https://www.amazon.com.au/Understanding-Michael-Porter-Essen...

[2] https://www.amazon.com.au/Platform-Revolution-Networked-Tran...

[3] https://www.amazon.com.au/Lean-Startup-Innovation-Successful...

[4] https://www.amazon.com.au/Hacking-Growth-Fastest-Growing-Com...

FYI, I come from a similar background. Was a techie for 9+ years before switching to an MBA and can personally attest to the materials given above :)

Talk to them!

Or start with a hypothesis based on your past personal or professional experience.

The point is that you should try to validate consumer demand as quickly as possible without wasting too much time or money. It's the "Lean Startup" approach:

http://www.amazon.co.uk/The-Lean-Startup-Innovation-Successf...

For example, I recently tried to rent a house in London. The process was painful and time-consuming and I think I could improve it by writing a great software package. But instead of spending 2 years and several million dollars building that software package to a "vision", I would put up a simple landing page, market it to potential customers and perform the main parts of the service manually to gauge consumer interest.

⬐ pknerd

Tom it's no so common otherwise most of the problems would have solved by now. Not everyone gets a "personal itch" and those who even get, there's no guarantee other share the pain. One just can't "get out of the building" and ask people,"What's your problem? I am your Genie!" Most of the time you can't solve a problem because it's out of your domain.