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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Jay Conrad Levinson, Jeannie Levinson, Amy Levinson · 2 HN comments
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Amazon Summary
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
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Not sure if these count as textbooks by most peoples measures, but they have been textbooks for me.

[1]Overcoming the Five Dysfunctions of a Team

[2]The Wal-Mart Triumph: Inside the World’s #1 Company

[3]Guerilla Marketing

[4]The Lords of Strategy

[5]Influence: The Psychology of Persuasion

[6] The Four Obsessions of an Extraordinary Executive

[7]The Deming Management Method

[8]Creativity Inc.

[9]The Wisdom of Teams

[10]On Communication

[11]On Managing Yourself

[12]The Art of Facilitation

[13]Death by Meeting

[14]Good Business: Leadership, Flow, and the Making of Meaning

[15]Makers and Takers: The Rise of Finance and the Fall of American Business

1. https://www.amazon.com/Overcoming-Five-Dysfunctions-Team-Fac... 2. https://www.amazon.ca/Wal-Mart-Triumph-Inside-Worlds-Company... 3. https://www.amazon.com/Guerilla-Marketing-Inexpensive-Strate... 4. http://www.amazon.com/gp/product/1591397820?ref_=cm_sw_r_awd... 5. http://www.amazon.com/Influence-Psychology-Persuasion-Revise... 6. https://www.amazon.com/gp/product/B000079XXQ 7. http://www.amazon.com/Deming-Management-Method-Mary-Walton/d... 8. https://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Insp... 9. https://www.amazon.com/The-Wisdom-Teams-High-Performance-Org... 10. https://www.amazon.com/Communication-featured-Necessary-Pers... 11. https://www.amazon.com/Managing-Yourself-Measure-Clayton-Chr... 12. https://www.amazon.com/Art-Facilitation-Essentials-Meetings-... 13. https://www.amazon.com/Death-Meeting-Leadership-Solving-Busi... 14. https://www.amazon.com/Good-Business-Leadership-Making-Meani... 15. https://www.amazon.com/Makers-Takers-Finance-American-Busine...

swagatkonchada
love this list
minhazm423
How have these books changed your life?

How did you even begin to make this list? Out of how many books have you listed these 15? How have you applied the knowledge from these books?

Some of these are not particularly information dense, or technical guides, so why do you consider them bibles for you?

To answer #1, three books I would consider must-reads are:

Crossing the Chasm by Geoffrey Moore He discusses the Technology Adoption Lifecycle and hi-tech marketing. http://www.amazon.com/Crossing-Chasm-Geoffrey-Moore/dp/00605...

The Innovator's Dilemma by Clayton Christensen This Harvard business professor discusses what makes a disruptive innovation. http://www.amazon.com/Innovators-Dilemma-Revolutionary-Busin...

Guerrilla Marketing by Jay Levinson He discusses some scrappy techniques for promoting your businesses. Not all are applicable to web or hi-tech companies, but it can still spark some great ideas. http://www.amazon.com/Guerrilla-Marketing-4th-Inexpensive-St...

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