Hacker News Comments on
Differentiate or Die: Survival in Our Era of Killer Competition
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All the comments and stories posted to Hacker News that reference this book.This starts as a pet project which was an excuse to keep in touch, experiment with new technologies and most importantly have fun.Given that, it sounds like you've already won, no matter what happens next.
As far as advice goes, I'll just leave a couple of book recommendations.
https://www.amazon.com/Discipline-Market-Leaders-Customers-D...
https://www.amazon.com/Differentiate-Die-Survival-Killer-Com...
https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/00...
https://www.amazon.com/Its-that-Small-Fast-Slow/dp/006662053...
⬐ nerder92Thank you so much for that!Very refreshing and insightful answer :)
This reminds me of my favorite quote from my favorite business book, Differentiate or Die by Jack Trout, with emphasis on "Anything that others could claim just as well as you can, eliminate.":The best way to really enter minds that hate complexity and confusion is to oversimplify your message. The lesson here is not to try to tell your entire story. Just focus on one powerful differentiating idea and drive it into the mind. That sudden hunch, that creative leap of the mind that "sees" in a flash how to solve a problem in a simple way, is something quite different from general intelligence. If there's any trick to finding that simple set of words, it's one of being ruthless about how you edit the story you want to tell. Anything that others could claim just as well as you can, eliminate. Anything that requires a complex analysis to prove, forget. Anything that doesn't fit with your customers' perceptions, avoid.
http://www.amazon.com/Differentiate-Die-Survival-Killer-Comp...
Similar to the message of one of my favorite marketing books:http://www.amazon.com/Differentiate-Die-Survival-Killer-Comp...