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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Joseph Sugarman · 2 HN comments
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Amazon Summary
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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OP here.

I've built TONS of software but have never had any idea how to sell it. Time after time I've built software that goes nowhere because the software was great but I didn't know how to sell it. Eventually I thought NO - I'm not going to build anything else until I work out how to sell. What's the point in spending years learning to write full stack SAAS applications without being able to turn it into income?

So that's my new mission - work out how to sell, because there's absolutely zero point in writing software if I can't sell it.

After I heard this interview https://mixergy.com/interviews/blublocker-with-joe-sugarman/ I went and bought Joe Sugarman's book https://www.amazon.com/Adweek-Copywriting-Handbook-Advertisi...

So here is my first attempt at writing sales copy:

https://www.selffundyourdreams.com

I'd love to hear your blistering attacks or kind praise, but mainly I'm just interested to hear your opinion. What do you think?

tempsquad
i think $2000 is way too much expensive for an internet course. when i see prices like this for online courses i immediately think of get-rich-quick scheme.
ozfive
Yup same here!
Thank you for the step-by-step guide from an engineer's perspective.

I guess the Joe Sugarman book you mention is one of these two:

http://www.amazon.com/The-Adweek-Copywriting-Handbook-Advert...

http://www.amazon.com/Advertising-Secrets-Written-Word-Entre...

nhebb
Advertising Secrets of the Written Word is a good read. I read a bunch of copywriting books a few years ago, and this is the one that sticks out in my memory, above the others.
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