Robert E. Kraut, Paul Resnick, Sara Kiesler, Moira Burke, Yan Chen
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HN comments
HN Books has aggregated all Hacker News stories and comments that mention "Building Successful Online Communities: Evidence-Based Social Design (The MIT Press)" by Robert E. Kraut, Paul Resnick, Sara Kiesler, Moira Burke, Yan Chen.
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Amazon Summary
How insights from the social sciences, including social psychology and economics, can improve the design of online communities.Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities.The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.
That's hard to answer because there are so many different types of books. E.g. I like this one a lot, it's basically a summary of the most important academic papers about what makes online communities successful:
But I also like Seth Godin's books a lot, e.g. All Marketers Are Liars, Free Prize Inside, and Purple Cow.
A lot of my reading on web stuff has been vaguely in those categories though, in terms of either academic research, academic theory, digital ethnography stuff, psychology and sociology, marketing theory/praxis, plus whatever I've read on design and UX.
I would say the single book that founders in the tech industry would benefit from reading the most is probably Punished By Rewards by Alfie Kohn. I feel like every other startup puts themselves out of business by fucking up on the super basic things that book discusses. I end up having to explain it to people all the time.
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