HN Books @HNBooksMonth

There are a couple of books out there.

The first one is The Mom Test[0] which has already been mentioned here. But it's more about customer interviews which you usually do before you even start doing something.

And the second one is Traction[1] written by Gabriel Weinberg founder of DuckDuckGo and Justin Mares. This book is highly relevant for a situation where you already have something and need to find your first customers. The great thing about this book is that it gives you a framework and a finite list of strategies that you can prioritise and execute one by one until you get traction.

0: https://www.amazon.co.uk/Mom-Test-customers-business-everyon...

1: https://www.amazon.co.uk/Traction-Startup-Achieve-Explosive-...

I'm building an app completely centered around this issue. The H1 is:

"A growth platform for hackers that hate selling."

It's a systematic approach to growth targeted at developers and based on the book Traction [0] by DuckDuckGo's founder.

https://www.wax.run

0 - https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu...

TJ – I've found this book to be particularly useful for generating marketing ideas: https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu... Written by the founder of DuckDuckGo, and a great reminder of all the different channels for marketing.