Hacker News Comments on
Traction
·
4
HN comments
- Ranked #18 this year (2024) · view
Hacker News Stories and Comments
All the comments and stories posted to Hacker News that reference this book.I agree with this and have 2 book recommendations to help with marketing and sales.For marketing, I recommend Traction by the founders of Duck Duck Go. It gives a practical guide to tons of different marketing channels and when each one is appropriate https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu...
For sales, I recommend How You Make the Sale. It's a general sales book no matter if you're selling software, services, or physical goods and it does a great job of walking you through the sales process and where it overlaps with the buying process. It also helps reframe a lot of the "scary" parts of sales like objections as "requests for more information". Highly recommend for technical people who are new to sales https://www.amazon.com/How-Make-Sale-Frank-McNair/dp/1402204....
There are a couple of books out there.The first one is The Mom Test[0] which has already been mentioned here. But it's more about customer interviews which you usually do before you even start doing something.
And the second one is Traction[1] written by Gabriel Weinberg founder of DuckDuckGo and Justin Mares. This book is highly relevant for a situation where you already have something and need to find your first customers. The great thing about this book is that it gives you a framework and a finite list of strategies that you can prioritise and execute one by one until you get traction.
0: https://www.amazon.co.uk/Mom-Test-customers-business-everyon...
1: https://www.amazon.co.uk/Traction-Startup-Achieve-Explosive-...
I'm building an app completely centered around this issue. The H1 is:"A growth platform for hackers that hate selling."
It's a systematic approach to growth targeted at developers and based on the book Traction [0] by DuckDuckGo's founder.
0 - https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu...
TJ – I've found this book to be particularly useful for generating marketing ideas: https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu... Written by the founder of DuckDuckGo, and a great reminder of all the different channels for marketing.