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There are a couple of books out there.
The first one is The Mom Test which has already been mentioned here. But it's more about customer interviews which you usually do before you even start doing something.
And the second one is Traction written by Gabriel Weinberg founder of DuckDuckGo and Justin Mares. This book is highly relevant for a situation where you already have something and need to find your first customers. The great thing about this book is that it gives you a framework and a finite list of strategies that you can prioritise and execute one by one until you get traction.
I'm building an app completely centered around this issue. The H1 is:
"A growth platform for hackers that hate selling."
It's a systematic approach to growth targeted at developers and based on the book Traction  by DuckDuckGo's founder.
TJ – I've found this book to be particularly useful for generating marketing ideas: https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu... Written by the founder of DuckDuckGo, and a great reminder of all the different channels for marketing.