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Bargaining for Advantage: Negotiation Strategies for Reasonable People

G. Richard Shell · 11 HN comments
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Amazon Summary
BRAND NEW FOR 2019: A fully revised and updated edition of the quintessential guide for learning to negotiate effectively in every part of your life "A must read for everyone seeking to master negotiation. This newly updated classic just got even better."--Robert Cialdini, bestselling author of Influence and Pre-Suasion As director of the world-renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, lawyers, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. In the third edition of this internationally acclaimed book, he brings to life his systematic, step-by-step approach, built around negotiating effectively as who you are, not who you think you need to be. Shell combines lively stories about world-class negotiators from J. P. Morgan to Mahatma Gandhi with proven bargaining advice based on the latest research into negotiation and neuroscience. This updated edition includes : This updated edition includes: · An easy-to-take "Negotiation I.Q." test that reveals your unique strengths as a negotiator · A brand new chapter on reliable moves to use when you are short on bargaining power or stuck at an impasse · Insights on how to succeed when you negotiate online · Research on how gender and cultural differences can derail negotiations, and advice for putting relationships back on track
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Books I liked:

- Bargaining For Advantage (https://www.amazon.com/Bargaining-Advantage-Negotiation-Stra...)

- Negotiation Genius (https://www.amazon.com/Negotiation-Genius-Obstacles-Brillian...)

- Getting To Yes (https://www.amazon.com/Getting-Yes-Negotiating-Agreement-Wit...)

- The Coursera course from the University of Michigan (and not the Yale one).

- Getting Past No (https://www.amazon.com/Getting-Past-Negotiating-Difficult-Si...)

- Difficult Conversations/Crucial Conversations/Nonviolent Communications

The last bullet (arguably the last two bullets) are about conversation skills, but that is an essential part of negotiations.

I won't claim to be good at this stuff. It takes a lot of effort and practice to change habits you've formed your whole life. But still, I've improved somewhat. What I do think I've become much better at is identifying why someone's efforts succeeded (or in this case, failed).

I would also recommend Influence by Cialdini. It is not a negotiation book at all, but will make much of the material in those books more meaningful if you've read this book.

Books/courses I discourage:

- Never Split The Difference

- The Lynda course (there may be more than one now, but the one I took years ago was bad).

I see posts like these once in a while on HN.

I suggest folks read some good books on conversations and negotiations.

Conversations:

Nonviolent Communications:

https://www.amazon.com/Nonviolent-Communication-Language-Lif...

Crucial Conversations:

https://www.amazon.com/Crucial-Conversations-Talking-Stakes-...

Difficult Conversations:

https://www.amazon.com/Difficult-Conversations-Discuss-What-...

Negotiation books:

Bargaining For Advantage:

https://www.amazon.com/Bargaining-Advantage-Negotiation-Stra...

Getting To Yes:

https://www.amazon.com/Getting-Yes-Negotiating-Agreement-Wit...

Getting Past No (billed as a negotiations book, but really more of a conversations book):

https://www.amazon.com/Getting-Past-Negotiating-Difficult-Si...

I strongly recommend reading Influence before you read these - much of what is in the books above will make more sense once you've read Influence.

https://www.amazon.com/Influence-Psychology-Persuasion-Rober...

When you read these, keep in mind: Change is hard. Don't expect to read these and become good communicators quickly. It may take a few years of stumbling and practice.

I see a mixture of comments agreeing and disagreeing with the original submission. For those who disagree: Most of what the author is saying is in agreement with what the books say:

If your goal is to change someone, you will either fail, or will succeed at the cost of the relationship (and relationships at work do matter).

Another important related point: If you cannot summarize why the other person is acting this way without using phrases like "stubborn", "irrational" or similar negatives, then it means you have no idea about the other person's concerns and motives, and are being lazy. It is easier to label, and much harder to probe effectively. Additionally, people often act stubborn because they realize you are not really interested in their perspective. Internally their thought process (which is very rational) is "This person does not really want to hear me out, so I'm not going to invoke too many neurons engaging with him and will just dig in my heels." - which is why a lot of books focus a lot on listening skills (which includes skills to signal that you are listening - you may in reality be listening just fine but the other person does not know it - so you signal it by summarizing their stance).

A lot of the comments here are invoking false dichotomies. Since HN has a comment limit, I'll address some here:

>I don't believe you can have a successful software team with individuals who can't take a code review well.

This is tangential. You can give feedback in a code review poorly, or efficiently. Both ways allow for you to point out problems with the other's code. One way will not be taken well. The other way has a higher chance of being taken well. A big step forward is to realize you can have your cake and eat it too.

>I started to try and reason with people with carefully crafted questions to guide them towards my goal.

Leading questions is a bad idea (all the communications books say it). Learn how to state your concerns. It is OK to ask questions if genuinely curious. But if you want to point something out, learn how to state it in a non-defensive manner.

(3 separate comments below):

>If Kara's emotions and defensiveness can't handle a clearly articulated, rational, objective argument against design decisions, then for the sake of the product and the company, she probably needs to find another job. Avoiding discussions doesn't work for me.

>Learned to let go and he has his parts of the code base and I have mine.

>And this is how you end up with a terrible, in-cohesive product.

Again, false dichotomies. The solution is not to be quiet and let it go. The solution is to learn how to talk about the issues effectively. One of the books calls this "The Fool's Choice" - thinking that either you have to be quiet and not air your concerns (to save relationships), or that you have to air them and damage the relationship.

>It's either you convince them, or perhaps they convince you. Logic wins.

Logic alone rarely wins. One key point in one of the books: Don't pretend that emotions should not be part of the decision making process. The reality is that emotions are already part of the decision making process. If you get angry that someone cannot take your feedback well, emotions are present.

>It's safe to assume Kara wrote this article.

It is safe to assume that the author of this comment is unwilling to question his views on the topic.

That's what assumptions get you.

>I have seen more technical damage done by nice and competent people deferring to bullies in the workplace than by legitimate disagreements expressed passionately.

Another false dichotomy. What the submission describes is normal among non-bullies.

>The flaw here is that you assume that "Kara" will learn from her mistakes. Not always the case.

It is a similar flaw to assume that merely telling her what mistakes she made will make her learn from them. Definitely often not the case.

I just gave a presentation at work about how we're ridiculously overeducated on technical skills, and ridiculously undereducated on social dynamics.

I mean, I solved more complex technical problems in my undergrad than I've ever had to in my career.

My suggestion: While you may want to master a technical skill or two, become good at what they don't teach you:

Negotiation skills:

https://www.amazon.com/Getting-Yes-Negotiating-Agreement-Wit...

https://www.amazon.com/Bargaining-Advantage-Negotiation-Stra...

The Coursera course from the University of Michigan is decent, if you don't want to read. But the other course (from Yale?) - I would not recommend that as a starter.

Communication Skills:

https://www.amazon.com/Difficult-Conversations-Discuss-What-...

https://www.amazon.com/Crucial-Conversations-Talking-Stakes-...

https://www.amazon.com/Nonviolent-Communication-Language-Lif...

Influence:

https://www.amazon.com/Influence-Psychology-Persuasion-Rober...

(His work is often cited in other books - especially related to negotiations).

Networking:

https://www.amazon.com/Never-Eat-Alone-Expanded-Updated/dp/0...

Finally, a word of advice. Most of us here on HN have no trouble reading stuff and grasping its content. Internalizing it, though, will take work. So don't run away reading all these books. Pick one topic (e.g. negotiation), and read up on it. Take notes (I forget 80% of what I've read after a few months). And try to practice it.

Life is a marathon, not a sprint. Just focus on one till you feel you are good at it (perhaps for a year). Then pick another topic.

scarface74
I haven't read this book but I listened to a podcast (Knowledge @ Wharton) where the author was being interviewed. It seems like it might be worth a read.

https://www.amazon.com/gp/aw/d/1119081459/ref=ox_sc_act_imag...

Mar 23, 2012 · taylorbuley on Getting to 'No'
If you're looking to read up on negotiation, "Getting to Yes" (mentioned by Jacques) is good but a bit warm/fuzzy.

For a first book, try Wharton prof Richard Shell's Bargaining for Advantage: http://www.amazon.com/Bargaining-Advantage-Negotiation-Strat...

Feb 13, 2011 · justliving on How to Get a Raise
I would recommend

- Bargaining for Advantages: http://www.amazon.com/Bargaining-Advantage-Negotiation-Strat...

The very best negotiations book I have ever read.

Further, you should check-out the Harvard Negotiation Project: http://www.pon.harvard.edu/category/research_projects/harvar...

They do have nice and free reports on the different aspects of negotiations.

Let me know if you need further pointers!

Bargaining For Advantage by G. Richard Shell (http://www.amazon.com/dp/0143036971/) and 3D Negotiation by David Lax and James Sebenius (http://www.amazon.com/dp/1591397995/) are even better than Getting to Yes, IMO.
So does G. Richard Shell in Bargaining for Advantage: Negotiation Strategies for Reasonable People. Shell, a Wharton professor, cites a study where half of negotiators committed to a goal in writing and the other half did not. Those who wrote down their goals were far more likely to win at the negotiation table. I picked up the book last week after several people here recommended it and am enjoying the many examples from famous people with which Shell peppers his lessons. http://www.amazon.com/dp/0143036971
"looks like it is out of print"

There's a new edition out:

http://www.amazon.com/Bargaining-Advantage-Negotiation-Strat...

As a sort of sequel to "Getting to Yes", I recommend Shell's "Bargaining for Advantage": http://www.amazon.com/Bargaining-Advantage-Negotiation-Strat...
actually this example in the rug essay is not a good one.

If you want to understand & use negotiation, read Shell's "Bargaining for Advantage": http://www.amazon.com/dp/0143036971/

jamiequint
the negotiation in the example isn't good, but looking back on his purchase in retrospect he admits that and identifies the reasons he ended up purchasing the rug.

on a side note, "Getting to Yes" is also another good book on negotiation.

The last minute request in this article is known as a "nibble". It is a standard negotiation trick.

There are a few solutions:

1. Say no. 2. Ask for a reciprocal concession. 3. Think of a win-win way to get them what they want.

Read "Bargaining for Advantage" for more: http://www.amazon.com/Bargaining-Advantage-Negotiation-Strategies-Reasonable/dp/0143036971/ref=pd_bbs_sr_1/103-5417622-0009467?ie=UTF8&s=books&qid=1180628056&sr=8-1

jackdied
This doesn't strike me as a "nibble" but as a total renogotiation at the last minute but with the old deal as a price ceiling. The company was dealing in bad faith the entire time. They called for a close of new issues knowing that they were about to open new ones - but only for themselves. They had apparently done the same things many times to other people in the past.

You can't trust people who treat every interaction as a one-time play of the Prisoner's dilemma. A long negotiation is playing the game many times. If the other guy plays "screw" repeatedly your only option is to play it back or quit playing. (An aside: I once worked for a CEO who was an ex-DEA prosecutor. His entire experience was dealing with criminals once and this mapped very poorly to dealing with employees. I quit.)

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