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Insanely Great: The Life and Times of Macintosh, the Computer that Changed Everything
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Steven Levy's book about the creation of the original Macintosh is also wonderful.
"Insanely great" is something that Steve Jobs used to say. It became a Mac ad campaign  and a book was written with that title ; I haven't read it.
I think this phrase is a little piece of computing history. I, for one, would like to see it make a return. I think it implies a product with a powerful emotional connection to its users. Shooting for insanely great is something that everyone should do with their products.