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Insanely Great: The Life and Times of Macintosh, the Computer that Changed Everything

Steven Levy · 2 HN comments
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Amazon Summary
The creation of the Mac in 1984 catapulted America into the digital millennium, captured a fanatic cult audience, and transformed the computer industry into an unprecedented mix of technology, economics, and show business. Now veteran technology writer and Newsweek senior editor Steven Levy zooms in on the great machine and the fortunes of the unique company responsible for its evolution. Loaded with anecdote and insight, and peppered with sharp commentary, Insanely Great is the definitive book on the most important computer ever made. It is a must-have for anyone curious about how we got to the interactive age.
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Steven Levy's book about the creation of the original Macintosh is also wonderful.

http://www.amazon.com/Insanely-Great-Macintosh-Computer-Ever...

"Insanely great" is something that Steve Jobs used to say. It became a Mac ad campaign [1] and a book was written with that title [2]; I haven't read it.

[1] http://robert.accettura.com/wp-content/uploads/2009/01/20090...

[2] http://www.amazon.com/Insanely-Great-Macintosh-Computer-Ever... and a book

I think this phrase is a little piece of computing history. I, for one, would like to see it make a return. I think it implies a product with a powerful emotional connection to its users. Shooting for insanely great is something that everyone should do with their products.

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