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A Technique for Producing Ideas (Advertising Age Classics Library)
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Dec 06, 2010
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loumf on
Ask HN: How to get ideas?
This classic book: "A Technique for Producing Ideas"http://www.amazon.com/Technique-Producing-Advertising-Classi...
is short and sweet.
Bascially,
1. ideas are novel combinations
2. immerse yourself in information from many disciplines
3. think of combinations
4. Go away from it -- do something else
5. An idea comes to you
6. refine it
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You might find this book useful: "A Technique for Producing Ideas", by James Young. Exceedingly short, simple, meant for advertising, but helpful for any industry.http://www.amazon.com/Technique-Producing-Advertising-Classi...