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A Technique for Producing Ideas (Advertising Age Classics Library)
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This classic book: "A Technique for Producing Ideas"
is short and sweet.
1. ideas are novel combinations
2. immerse yourself in information from many disciplines
3. think of combinations
4. Go away from it -- do something else
5. An idea comes to you
6. refine it
You might find this book useful: "A Technique for Producing Ideas", by James Young. Exceedingly short, simple, meant for advertising, but helpful for any industry.