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Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality

Bill Kilday · 6 HN comments
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Amazon Summary
As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys —the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world Never Lost Again chronicles the evolution of mapping technology—the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO. He takes us back to the beginning to Keyhole—a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again. Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.
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Hacker News Stories and Comments

All the comments and stories posted to Hacker News that reference this book.
Nov 23, 2019 · cpeterso on Google Kills Cloud Print
Good news! :) Bill Kilday, a founder at Keyhole, wrote a book about Keyhole, Where 2, and Google Earth and Maps: "Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality". It's not very technical, but it has a lot of interesting history about the products' development and internal Google politics.

https://www.amazon.com/dp/0062673041

Great read! I recently read Bill Kilday’s book: Never lost again[1] which is a fantastic read if you want to learn more about the pre-google-maps and google earth days.

[1]: https://www.amazon.com/dp/0062673041

For anyone interested in mapping technology, check out the book "Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality". Written by one of the founders of Keyhole, the CIA-funded (In-Q-Tel) company that created the technology that became Google Earth, the book describes the creation of Google Maps, Google Earth, and the political machinations of different Google departments vying to own "geo".

https://www.amazon.com/dp/0062673041

Last years book "Never Lost Again" is a good account of the Keyhole/Google Earth/Google Maps story. (https://www.amazon.com/-/dp/0062673041/)
If you're interested in mapping technology and the history of Google Maps (Keyhole) in particular, check out Bill Kilday's book "Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality". Kilday was a founder at Keyhole, the startup acquired by Google to become Google Earth.

https://www.amazon.com/dp/0062673041

I just finished reading "Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality" (https://amzn.com/0062673041) about the evolution of Google Earth, Maps, and Street View. Written by one of the founders of Keyhole (the company that built what became Google Earth), the book is mostly about the founding of Keyhole and its mapping technology, but it has some insider info about the political maneuverings between Google's Search and Geo teams over owning the map ads because everyone knew it would be a big deal. The book is pretty interesting, but light on the technical details.
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