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The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Ben Horowitz · 2 HN points · 12 HN comments
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Amazon Summary
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.
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Hacker News Stories and Comments

All the comments and stories posted to Hacker News that reference this book.
It depends. The main lever is where you will find a great mentor. Here are a few points you should think about:

1) Sponsorship/Mentorship. Will your current manager or another manager in the company champion your transition to a manager? Becoming a manager requires a lot of mentorship and coaching. Does HR at your company provide support? Is there a Senior Manager or Director that will mentor you?

2) Levelling. Does your company have a career ladder? Are there Staff Engineer levels? Have you reached this level as an IC? I personally would not sponsor an IC to become a manager if they haven't reached the Staff level. Staff Engineer is a sideways promotion to Manager. Senior Staff Engineer is sideways to Senior Manager.

3) Switching Companies. You should apply for a Staff Engineer position at a new company. During the interview process make it clear that you want to transition to a manager. During the negotiation phase, build a 6 month transition plan with the hiring manager.

4) Read. Read a lot. You should read all of the canonical management books.

https://www.amazon.com/High-Output-Management-Andrew-Grove-e... https://www.amazon.com/Managers-Path-Leaders-Navigating-Grow... https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0... https://www.amazon.com/Making-Manager-What-Everyone-Looks/dp...

"The hard thing about hard things: Building a business when there are no easy answers." by Ben Horowitz.

Great book that goes into great detail on the highs and lows of starting a business and how to run it. Pretty much cemented the idea that I will never start a business.

Link below: https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0...

Ben Horowitz wrote a decent book about the endless difficulties of start-ups and business in general [1]. It's not so much strictly failure-learn focused (eg learning from the results of a failed start-up), as it is challenge-overcome focused (eg working your way through the never ending beating that is doing a start-up).

[1] https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0...

Jul 29, 2016 · chollida1 on Uber is Fucked
> Self driving cars are coming fast. It’s largely a solved problem.

Something about the Ninety-ninety rule seems appropriate here:

https://en.wikipedia.org/wiki/Ninety-ninety_rule

I think self driving cars are much closer to 10 years out than the "today" that the author asserts, but I think everyone agree's that we've reached the point where they are coming no matter what.

To give the author credit I went into reading this thinking he was absurd but he does make a good point, some of the points I think are over sold, like planned obsolescence but I think his thesis is sound.

One point I'll make on Uber's behalf......

Two of my all time favorite books are:

https://www.amazon.com/Startup-Silicon-Adventure-Jerry-Kapla...

This history of Go computing.

and Ben Horowitz The hard thing about hard things.

https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0...

Both do a very good job of bringing the reader into the chaotic environment that occurs when startups are in trouble and both have a very similar message. When startups get in trouble having very powerful investors and mentors can make a huge difference.

Uber has some very influential backers. See:

https://www.crunchbase.com/organization/uber/investors

If/When times get tough, they have people who have a vested interest in seeing them succeed. People who can get them talking to the correct people at the car manufacturers to convince them to use Uber's platform over an internally created one.

If self driving laws drag on many years before they are settled then Uber may be fucked in the end but there isn't any reason why they can't be a cash printing machine over the next 10- 20 years while self driving cars replace humans.

As to car companies cutting out uber, there is this.....

http://qz.com/688003/ubers-self-driving-cars-are-on-the-road...

Blaaguuu
I had a hearty chuckle at the "It’s largely a solved problem." line. It does seem like in the next 5 years or so we'll be about 99% of the way to fully automated vehicles that can pick you up and take you anywhere a 'normal' car and driver can go... But that last 1% is a bunch of incredibly difficult problems that could easily take another 10-20 years.
> His name and commentaries started popping up everywhere a few short years ago which to me smells strongly of having a PR agency

This is exactly right. One of the first things a16z did after it was founded was to hire Margit Wennmachers[0] and her PR firm [1].

Horowitz openly addresses the topic in his book, The Hard Thing About Hard Things[2]:

> “We hired the Outcast marketing agency, headed up by its formidable founder, Margit Wennmachers, to generate media interest. We needed people to know what we were about as we had decided to defy the conventional venture capital theory of no PR. The daughter of a German pig farmer, Margit was the furthest thing from a swine wrangler imaginable. Smart and sophisticated, she was the Babe Ruth of PR. She worked her contacts, landing a cover story in Fortune in 2009 that featured Marc posing as Uncle Sam. Andreessen Horowitz was an overnight sensation, and yet Marc and I were still the only two people in the firm.”

0: https://en.wikipedia.org/wiki/Margit_Wennmachers

1: http://money.cnn.com/2014/10/02/news/economy/ozy-silicon-val...

2: http://www.amazon.com/Hard-Thing-About-Things-Building/dp/00...

Contrary to what many people think, few of us have managers who can consistently and successfully lay out the optimal career path and help us achieve it. I'd say there are three main reasons:

1. It's really hard to do.

2. Few people have themselves been trained on management.

3. Faced with 1 and 2, people focus on their own, more familiar personal deliverables.

Therefore, if you want things to change, you'll probably have to make some specific suggestions. And to do that, you should do some homework. I highly recommend starting with Managing Humans by Michael Lopp (http://www.amazon.com/Managing-Humans-Humorous-Software-Engi...) or maybe The Hard Thing About Hard Things by Ben Horowitz (http://www.amazon.com/Hard-Thing-About-Things-Building/dp/00...). Spend an hour or two with each book and you'll have a better idea what can be done, and why.

What you're finding is that working as both a full-time manager and full-time engineer is very difficult, borderline impossible. Eventually, you'll have to choose. An increasing number of small companies are starting to understand this reality, and allow their top people to grow into either technical leadership or management leadership roles. Expecting both, simultaneously, is not realistic.

I really liked Ben Horowitz's "The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers" [1]

The book is not focused on failures, but it's full of really good advices on what to do when a company is moving into disaster.

[1] http://www.amazon.com/The-Hard-Thing-About-Things/dp/0062273...

weston
Awesome, thanks for the recommendation!
sgdread
Another couple books for inspiration. I read them one after another (huge contrast in a way to run a company):

- Brad Stone's "The Everything Store: Jeff Bezos and the Age of Amazon" [1]

- Richard Branson's "Everything I Know About Leadership The Virgin Way" [2]

[1] http://www.amazon.com/Everything-Store-Jeff-Bezos-Amazon/dp/...

[2] http://www.amazon.com/Everything-About-Leadership-Virgin-Har...

I'm not an entrepreneur, but I have worked at 2 startups (less than 20 employees) since 2011.

This is going to sound cliched, but the best way is to start your own company or project from scratch and apply the concepts you learn from these resources.

Here are some "bestsellers", apart from http://startupclass.samaltman.com and PG's essays are

Building Product/Design

-----------------

* Design Sprints by Google Ventures: https://www.youtube.com/results?search_query=design+sprints

* Startup School Office Hours: https://www.youtube.com/results?search_query=startup+school+...

* Interface Design for Startups https://courses.platzi.com/classes/interface-design-startups...

* The Design of Everyday Things: http://www.amazon.com/Design-Everyday-Things-Donald-Norman/d...

* Don't make me Think: http://www.amazon.in/Dont-Make-Me-Think-Usability/dp/0321344...

* Objectified: http://www.imdb.com/title/tt1241325/

* https://www.useronboard.com

* Either Rework or Getting Real by 37 Signals

Execution/Business Models:

---------------------------

1. The Lean Startup: http://theleanstartup.com/book

2. Lean Analytics: http://leananalyticsbook.com/

3. Business Model Generation: http://www.businessmodelgeneration.com/

People:

-----------

* How to Win Friends and Influence People

* The Hard Thing about Hard Things: http://www.amazon.com/The-Hard-Thing-About-Things/dp/0062273...

* The Startup of You: http://www.thestartupofyou.com/

Marketing:

----------

* Build an audience before you launch the product - like 37Signals, Jeff Atwood and Joel Spolsky, Hubspot

* Traction Book: http://tractionbook.com/

* Be Creative - Each startup is different. There's no silver bullet

Sales:

------

The sales course by Steli Efti: http://close.io/free-sales-course/

Pitching:

-------

Dave McClure: https://www.youtube.com/results?search_query=dave+mcclure+st...

Founder Interviews, stories:

----------

* PandoMonthly: https://www.youtube.com/results?search_query=pandomonthly

* Stanford ECorner: ecorner.stanford.edu

Ben Horowitz's book 'The Hard Thing About Hard Things' is a bit of a goldmine for someone in your shoes: http://www.amazon.co.uk/The-Hard-Thing-About-Things/dp/00622...
Jun 27, 2014 · joaorico on Founder thoughts
>>"I also recall somebody (pg?) saying something to the effect of "the most important thing in founding a startup is managing your own emotional state". "

Horowitz in "the hard thing about hard things" has a chapter called "the most difficult CEO skill". Starts with:

"By far the most difficult skill I learned as CEO was the ability to manage my own psychology."

http://www.amazon.com/The-Hard-Thing-About-Things/dp/0062273...

mindcrime
I'm reading that book right now! I like it a lot so far.. Ben definitely has some interesting things to say.

That said, I think the quote I'm thinking of pre-dates his book, but I don't remember the exact source or wording. But the basic idea is the same.

Edit: I think this[1] is what I was thinking of. It is Ben Horowitz, but from a couple of years ago.

[1]: http://techcrunch.com/2011/03/31/what%E2%80%99s-the-most-dif...

I've met (and quickly distanced myself from) many people here in the Valley who prioritize short-term/short-sighted goals over long-term relationships. Even if you're not yet part of a tight-knit community here, word travels fast, especially on Secret. Screwing someone over can have long-term repercussions, and the last thing you'd want is for something as trivial as a single employee ruining a strong relationship for life.

Plus, friendships can often lead to far greater payoffs in the long-term -- I've given and received many introductions to stellar employees among my circle of friends; having a reputation as a robber is the fastest way to stop this flow of introductions.

OT: Ben has a lot of really great material on his blog, and I'd highly recommend anyone who hasn't yet to read through everything! He also has a great book that compiles all his wisdom into one place [1]; if you're too busy to read it I've shared my notes on Evernote [2].

[1] http://www.amazon.com/The-Hard-Thing-About-Things/dp/0062273...

[2] https://www.evernote.com/shard/s345/sh/7b35d8ab-daba-4181-8b...

skj
So, the advice given here is certainly practical and useful, but it's also wrong. Not wrong as in incorrect, but wrong as it's effectively steeling an opportunity from an individual (and you!) in order to appease a relationship with someone who views their employees as property.

The "thing" there is not the employee, but the opportunity.

justizin
In addition to the fact that this is inhumane, even from a business perspective, it's important to look at the Apple Google relationship, appeasing Steve Jobs was not a winning strategy for Google and it becomes increasingly clear that they AND individuals who wanted to work for them lost out on great opportunities to do things that were clearly in their mutual interest because it might upset a fucking sociopath.
Feb 06, 2014 · 2 points, 0 comments · submitted by ibsathish
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