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University of Michigan
Successful Negotiation: Essential Strategies and Skills
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I learned about this in the negotiation course  by Prof. George Siedel.
It is also called as BATNA - Best Alternative to a Negotiated Agreement (BATNA). This is evaluating what is your best alternative if the deal does not get through. In a negotiation, you would want to strengthen your BATNA and weaken other's BATNA. The course was amazing.